Overview




Experience level

Senior

Industry

CPG

Job Description

Our client, a growing plant-based superfood company, is hiring for a fully remote Sr. Copywriter! The brand has been around for a decade and has seen huge success as a direct-to-consumer brand selling online and delivering straight-to-your-door. As the company grows, they are looking to hire a Sr. Copywriter with a strong advertising background. This role will oversee full 360 campaigns and be expected to be the leader of all things copy. Our client is looking to hire someone that loves nature, loves travelling and loves writing for CPG brands. As a fully remote role, you can live anywhere in this world (though must be a US citizen)!

As the Sr. Copywriter you’ll work closely with their Creative Director, Founder and other marketing and creative team members to create compelling content from start to finish.

 

Responsibilities:

  • Write copy for: Advertising campaigns, Landing pages, Website, Emails, Product packaging, Video/Audio scripts, Help Center articles, Support responses, and much more!
  • Convert project briefs outlining goals and key messaging into publish-ready copy through creative, collaborative teamwork.
  • Ensure our brand voice and tone is consistent across all customer touchpoints
  • Craft copy that is clear, punchy, memorable, authentic, witty, etc
  • Make people feel something. Give them a positive emotional response.
  • Pitch creative, out of the box ideas for new communications strategies – seeing them through from inspiration to execution
  • Continuously improve brand messaging to better communicate our mission, brand, value proposition, products, services, policies, etc.
  • Brainstorm various ideas to test and hone in on themes that resonate most with each unique consumer segment
  • Review content performance data analytics to iterate, evolve and improve
  • Help streamline our copy and editing process and team workflows

 

Requirements:

  • A copywriter with 3+ years of experience and a portfolio that demonstrates exceptional talent
  • A native English speaker with a diligent eye for detail
  • Creative thinking with wit and a sense of humour
  • An empathetic person who can step into the shoes of the audience and “feel” their perspective and the problems they want to solve
  • A concise communicator with the ability to distil and simplify messaging down to its core
  • An astute observer of American culture who enjoys gleaming fresh customer insights from research and study
  • A hard worker who is self-motivated and comfortable working independently and managing their own time
  • An organized person who appreciates collaborative processes and workflows
  • A quick learner with an interest in psychology and marketing fundamentals
  • Someone with an understanding of direct-to-consumer brands, e-Commerce, and online marketing strategy

 

80Twenty is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.