Remote Director of Digital Marketing

Website Chain

Chain is looking for a Director of Digital Marketing to join our Marketing Team. Chain is an award-winning technology company that specializes in blockchain-related services and software with production-ready products in the market. A Director of Digital Marketing at Chain will develop and deliver marketing policies, practices, and strategies to attract customers to the company website, and online presence and promote online products or services.

Responsibilities

    • Plan and execute inbound lead generation and client acquisition strategies through multichannel campaigns, including email, partnerships, social, and search
    • Develop trigger-based and nurture outbound email tracking that engages our target audience with the right message at the right time
    • Measure and report the performance of all digital marketing campaigns and assess against ROI and KPIs
    • Brainstorm with regards to creating new and creative growth strategies for the company identify trends and insights and optimize spend and performance based on the insights
    • Evaluate emerging technologies, and provide thought leadership/perspective for adoption

Requirements

    • 5 years of experience in demand generation and media planning
    • 8+ years of integrated marketingB2B & B2C marketing experience
    • Experience with marketing automation, CRM, CMS, Search and Display, Paid Social and analytics platforms
    • Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives
    • Outstanding communication and negotiation abilities with excellent organizational skills and exceptional problem-solving skills
    • Must have strong analytical skills coupled with a “data-driven” thinking mentality
    • Must have the ability and desire to stay “up to date” with the trends / best practices in online marketing and digital asset trading
    • Bachelor’s Degree in Marketing or a related field
    • Must know the Google Suite of marketing services inside and out (i.e. Google Analytics, Google Ads, Google my Business)
    • In-depth knowledge of SEM Rush

To apply for this job please visit jobs.lever.co.